Do famous brand names equal famous employer brands ?
Friday, February 8th, 2008 Posted in Employer Branding | No Comments »Corporations with strong brand reputation think that their brand names are one of the strongest attraction factors for potential employees and, they may be right. However, more and more candidates dissociate the employer brand from the brand name. Ex. Young engineers ...
Terra Connecta - Intercultural Challenges
Wednesday, January 30th, 2008 Posted in Employer Branding, Podcasts | No Comments »Professionals working internationally are faced with many cultural and intercultural challenges on a daily basis. Does an international career appeal to everyone ? What are some of the key success factors when working internationally ?
What is Employer Branding ?
Wednesday, January 23rd, 2008 Posted in Employer Branding | No Comments »It may come as a surprise, but the term Employer Branding is still quite new and perhaps misunderstood. Some professionals see it more as a modern buzz word, while others feel it is so intangible that it is difficult to ...
Future Talent Gap – Fact or Fiction ?
Wednesday, January 23rd, 2008 Posted in Global Leaders | No Comments »Corporations of all sizes have an exciting challenge ahead of them in the current global employment arena. This market has evolved at a very high speed over the past years and given the apparent continued growth prospects in new emerging ...
What sort of leaders succeed internationally?
Tuesday, January 22nd, 2008 Posted in Employer Branding, Global Leaders | No Comments »Multinational companies need to ensure that they have a pool of global leaders in different functions and at different hierarchical levels as non domestic markets are currently one in the most important sources of profit. Most companies have started to reflect ...
