Globality - a new breed of emerging-market companies
Wednesday, February 4th, 2009 Posted in Employer Branding | No Comments »According to BCG in a business book published last year - “Globality, competing with everyone, from everywhere, for everything”, going global is no longer a choice in the global marketplace, but a necessity. This video highlights the rapid rise of new ...
Corporate Values can attract the Right Audience
Monday, February 18th, 2008 Posted in Employer Branding | No Comments »TRUST, a creative international business game created 5 years ago by Danone is successfully attracting international graduates from four continents. Through targeted communication to universities in 12 countries, selected candidates experience real life situations, dealing with multiple aspects of their ...
Identifying Talent in the 21st century
Monday, February 18th, 2008 Posted in Employer Branding | No Comments »Identifying talent is definitely becoming more complex from a global and local standpoint. Corporations competing in the international market place are facing important hiring & retention challenges over the next decades. The global attractiveness of an organization will be paramount ...
Employees as HR Ambassadors
Saturday, February 16th, 2008 Posted in Employer Branding | No Comments »A classical rule of reputation is : it is not what you say about yourself that matters, it is what third parties say about you! Corporate websites start to integrate this idea into their HR communication strategy and encourage employees to ...
Think global, act local: employer branding in India
Friday, February 8th, 2008 Posted in Employer Branding, Podcasts | No Comments »BNP Paribas operates in over 85 countries. The "bank for a changing world" has made creativity and innovation one of their key focuses as well as adaptation to local customs. Have a look at their Indian Employer branding video in Bollywood ...
Do famous brand names equal famous employer brands ?
Friday, February 8th, 2008 Posted in Employer Branding | No Comments »Corporations with strong brand reputation think that their brand names are one of the strongest attraction factors for potential employees and, they may be right. However, more and more candidates dissociate the employer brand from the brand name. Ex. Young engineers ...
Changing relationships towards work…. a generational issue ?
Sunday, January 27th, 2008 Posted in Employer Branding, International Recruitment Challenges | 1 Comment »18-35 years old, called generation Y or the « millenium generation » tend to be engaged in a different relationship to work than their parents who are part of the boomer generation. The Y generation has experienced globalization ...
What is Employer Branding ?
Wednesday, January 23rd, 2008 Posted in Employer Branding | No Comments »It may come as a surprise, but the term Employer Branding is still quite new and perhaps misunderstood. Some professionals see it more as a modern buzz word, while others feel it is so intangible that it is difficult to ...
In 2008, podcast your recruitment with Terra Connecta
Wednesday, January 23rd, 2008 Posted in Web 2.O | No Comments »Future Talent Gap – Fact or Fiction ?
Wednesday, January 23rd, 2008 Posted in Global Leaders | Comments OffCorporations of all sizes have an exciting challenge ahead of them in the current global employment arena. This market has evolved at a very high speed over the past years and given the apparent continued growth prospects in new emerging ...
