Changing relationships towards work…. a generational issue ?
Sunday, January 27th, 2008 Posted in Employer Branding, International Recruitment Challenges | 1 Comment »18-35 years old, called generation Y or the « millenium generation » tend to be engaged in a different relationship to work than their parents who are part of the boomer generation. The Y generation has experienced globalization ...
Terra Connecta podcast: E-brand your recruitment
Thursday, January 24th, 2008 Posted in Employer Branding, Podcasts, Web 2.O | No Comments »Why e-branding becomes more relevant, what candidates want to know about a company and how to communicate with potential employees? Employer branding examples with Philips and Google.
What is Employer Branding ?
Wednesday, January 23rd, 2008 Posted in Employer Branding | No Comments »It may come as a surprise, but the term Employer Branding is still quite new and perhaps misunderstood. Some professionals see it more as a modern buzz word, while others feel it is so intangible that it is difficult to ...
What sort of leaders succeed internationally?
Tuesday, January 22nd, 2008 Posted in Employer Branding, Global Leaders | No Comments »Multinational companies need to ensure that they have a pool of global leaders in different functions and at different hierarchical levels as non domestic markets are currently one in the most important sources of profit. Most companies have started to reflect ...
Web 2.0 employer branding tools increasingly relevant
Monday, January 21st, 2008 Posted in Employer Branding, Web 2.O | No Comments »Employers have not yet realized the tremendous opportunity offered by web 2.0 employer marketing tools like blogs, podcasts and social networks. These tools can be used to brand a company to their target audience more directly and more efficiently than most ...
