The Trans Cultural Challenge
Sunday, September 7th, 2008 Posted in Employer Branding, Global Leaders | No Comments »Corporations across all sectors seek to attract & recruit more professionals with an international profile, when hiring externally. This is definitely a sign of the times. Companies have increasing commercial challenges on the global market place, in both emerging and mature ...
Societe Generale or why encourage employees to do the right thing?
Friday, March 7th, 2008 Posted in Employer Branding, HR Management | No Comments »Société Générale, a French bank recently lost 5 billion Euros because of fraudulous behavior of one of their traders. Jerome Kerviel had executed a series of fictitious transactions that lead to one of the the biggest losses ever recorded in ...
Corporate Values can attract the Right Audience
Monday, February 18th, 2008 Posted in Employer Branding | No Comments »TRUST, a creative international business game created 5 years ago by Danone is successfully attracting international graduates from four continents. Through targeted communication to universities in 12 countries, selected candidates experience real life situations, dealing with multiple aspects of their ...
Identifying Talent in the 21st century
Monday, February 18th, 2008 Posted in Employer Branding | No Comments »Identifying talent is definitely becoming more complex from a global and local standpoint. Corporations competing in the international market place are facing important hiring & retention challenges over the next decades. The global attractiveness of an organization will be paramount ...
Employees as HR Ambassadors
Saturday, February 16th, 2008 Posted in Employer Branding | No Comments »A classical rule of reputation is : it is not what you say about yourself that matters, it is what third parties say about you! Corporate websites start to integrate this idea into their HR communication strategy and encourage employees to ...
Think global, act local: employer branding in India
Friday, February 8th, 2008 Posted in Employer Branding, Podcasts | No Comments »BNP Paribas operates in over 85 countries. The "bank for a changing world" has made creativity and innovation one of their key focuses as well as adaptation to local customs. Have a look at their Indian Employer branding video in Bollywood ...
Do famous brand names equal famous employer brands ?
Friday, February 8th, 2008 Posted in Employer Branding | No Comments »Corporations with strong brand reputation think that their brand names are one of the strongest attraction factors for potential employees and, they may be right. However, more and more candidates dissociate the employer brand from the brand name. Ex. Young engineers ...
Terra Connecta - Intercultural Challenges
Wednesday, January 30th, 2008 Posted in Employer Branding, Podcasts | No Comments »Professionals working internationally are faced with many cultural and intercultural challenges on a daily basis. Does an international career appeal to everyone ? What are some of the key success factors when working internationally ?
Changing relationships towards work…. a generational issue ?
Sunday, January 27th, 2008 Posted in Employer Branding, International Recruitment Challenges | No Comments »18-35 years old, called generation Y or the « millenium generation » tend to be engaged in a different relationship to work than their parents who are part of the boomer generation. The Y generation has experienced globalization ...
Terra Connecta podcast: E-brand your recruitment
Thursday, January 24th, 2008 Posted in Employer Branding, Podcasts, Web 2.O | No Comments »Why e-branding becomes more relevant, what candidates want to know about a company and how to communicate with potential employees? Employer branding examples with Philips and Google.
