Identifying Talent in the 21st century
February 18th, 2008 Posted by Anne Marie in Employer BrandingIdentifying talent is definitely becoming more complex from a global and local standpoint. Corporations competing in the international market place are facing important hiring & retention challenges over the next decades. The global attractiveness of an organization will be paramount in the coming years, and one success factor will be the ability to understand and communicate with the right talent.
There is definitely a global shift in candidate attitudes to employment, career development, employers of choice, international mobility, work-life balance, women in the workplace, etc… Companies need to understand that this modern & transparent “attitude” is not simply a trend, but, a reality.
Over the past 15 – 20 years, candidates have been more exposed than ever to cross border education systems, and it has to be said that education is one of the key drivers promoting international exposure & cultural sensitivity. As a result, Graduates have fantastic opportunities to study abroad for one year, and to study in a new language (Erasmus, TIME, CEMS, etc). Early Career Professionals and Middle Managers take time out of the workforce to study for internationally-renowned MBAs, seeing this as an important spring-board for career development. Executives from all over the world frequently travel to Business Schools to participate in tailor-made or consortium programs to further their business education.
Powerful professional & personal relationships are developed through these experiences and it is normal that such candidate populations have different viewpoints and attitudes from their predecessors. Companies can be harsh and sometimes extremely narrow-minded, when evaluating candidates that do not “fit into” the normal candidate profile. Corporations need to integrate this reality. The employment marketplace and candidate attitudes are evolving at a fast speed.
To reinforce this discussion, have a look at the PWC interview “The Future of Work”, which highlights some critical points. PWC conducted a global survey of 3,000 graduates entering the workforce from the US, China, and the UK, to evaluate their views and expectations on the future of work.
Anne Marie
Tags: Employer Branding, PWC, recruitment, Talent Acquisition, Terra connecta
