Corporate Values can attract the Right Audience
February 18th, 2008 Posted by Anne Marie in Employer BrandingTRUST, a creative international business game created 5 years ago by Danone is successfully attracting international graduates from four continents.
Through targeted communication to universities in 12 countries, selected candidates experience real life situations, dealing with multiple aspects of their future job; how to manage complexity; how to build a long term performance, etc…
The team from Argentina won the 2007 prize.
Take a look at the enthusiasm, diversity and fun in the TRUST for Danone video
Anne Marie
Tags: Danone, Employer Branding, Recruitment Games, recruitment podcasts, Terra connecta
